7 Best Things To Do in Insadong
If you’re wondering about the best things to do in Insadong, I’m happy to share my recommendations.
When people think of Seoul, they often picture the futuristic skyscrapers of Gangnam or the bustling neon shopping streets of Myeongdong.
For me, Insadong is where the true beating heart of traditional Korea can be felt.
I always choose to stay in this area because it falls within my preferences and is easily accessible.
Also, because my favourite spot for sujaebi and kimchi is in the area! 😛
Located in the center of Seoul, Insadong is a neighborhood where the past and present collide. When you think of old wooden hanok, street markets, and cafes, well, this is the place to go.
Here are the best things to do in Insadong that you wouldn’t want to miss!
1. Wander Through the Ssamziegil Shopping Complex
You cannot visit Insadong without strolling through Ssamziegil Insadong.
Unlike a traditional mall, this open-air complex features a unique spiral walkway that takes you up four floors without ever needing to climb stairs.
I spent some time here looking around and loved the fact that most of the things are made locally. The tiny boutiques concept is lovely.
Every boutique sells different things, and I got myself a customised luggage tag with a caricature of me on it.
Do consider this place as one of the best places to find unique souvenirs from South Korea! 😉
2. Sip Tea in a Traditional Hanok Teahouse
Insadong is famous for its hidden tea houses tucked away in narrow, winding alleys. Stepping into one of these wooden hanok buildings feels like stepping back in time.
You can consider trying Omija-cha (five-flavor berry tea) or a warm cup of Yuja-cha (citron tea). They usually serve them with traditional Korean sweets like Hangwa.
Travel Tip: Look out for famous spots like Shin Old Tea House or Dawon, which offer a unique tea experience.
3. Carve Your Own Korean Name Stamp (Dojang)
In Insadong, you can make your own personalized souvenir, like a traditional Korean stone stamp, known as a Dojang.
I didn’t think it was cool at first, but when we went inside one of the shops, I was mind-blown by the variety of name stamps, from logos to names to brands.
I thought this was such a cool way of signing off on paper. It is uncommon to see stamp culture like this back in Malaysia. But we still bought one anyway for my husband for his business.
Several workshops in the area will help you translate your name into Hangul (the Korean alphabet) and teach you how to carve it into a piece of stone.
I wanted to carve my own name in Hangul at this workshop since it has really good reviews, but unfortunately, I didn’t manage to get a slot 🙁
If you’d rather book a slot in advance than risk missing out like I did, reserve your Dojang-carving workshop here.
4. Learn the Art of Kimchi at Museum Kimchikan
You can find kimchi everywhere, accompanying every meal. I love how kimchi complements the meal, but the skills to make a very good kimchi are one of a kind.
But do you know the process of making it?
In Insadong, there is a museum entirely dedicated to Korea’s most famous side dish – Museum Kimchikan.
As one of the world’s top food museums, you can learn about the history of Kimchi, see the different regional varieties, and even book a class to learn how to make it yourself.
But, if you’re really keen on taking it on a serious level (yes, I’m not kidding), sign up for this amazing hands-on Korean Kimchi-making in a traditional hanok stay. Sam will make you feel at home!
5. Vibe check at Annyeong Insadong (안녕인사동)
Okay, this part of Insadong was also one of the things that I really liked. It is not the usual shops or cafes. It’s the opposite of Ssamziegil.
The whole concept of modern architecture, surrounded by the old traditional rows of shop lots, kind of makes it glow.
You can find trendy cafes here for a quick coffee break, along with restaurants, art spaces, and of course, dessert!
6. Jogyesa Temple
For a different scenic atmosphere, you can visit the Jogyesa Temple.
The original temple was built during the Goryeo period in the 14th century, but it was destroyed in a fire. It was then rebuilt in 1910 and given the role of head temple of Korean Buddhism.
Nearby, you can find an information center that offers temple stays and temple meals for domestic and international visitors. If you’re looking for a unique experience in South Korea, you can definitely check out Temple Stay.
7. Wander along Insadong Cultural Street
The whole street itself has plenty to offer, whether you are shopping in Insadong or just taking a walk around the area.
If you’re feeling hungry after the long walk, wondering where to eat in Insadong, you can simply open your Kakao Maps, and the app will show you the top restaurants in the area!
I actually love the map application because it makes things easier for those who can’t read Hangul and feel a bit lost searching for the kind of food available in the area.
Hanok Stays We Recommend in Insadong (& nearby)
Prefer something other than a hanok? See my full guide to where to stay in South Korea for more tested picks in this neighborhood and beyond.
1. Cheong Yeon Jae Hanok Stay Guesthouse
Best for: Families
This tranquil hanok stay offers the comfort and hospitality that will complement your stay in South Korea. It is well-located near a metro station, accessible to bus stations, and perfect for those looking to immerse themselves in the local culture.
2. Bukchonmaru Hanok Guesthouse
Best for: Small families & Couples
Stay here if you want to feel the warmth of the locals who run the business. The couple is sweet and lovely, ensuring that you will have an original, authentic stay in South Korea.
Best for: Solo travellers & Couples
This luxury-style hanok delivers serenity at its best. The surrounding area is calm and quiet, giving you the best experience in a traditional hanok stay. It is so beautiful that every corner of the house is instagrammable!
Best for: All kinds of travellers
Well-positioned and within easy reach of everything. You have the flexibility to choose whether you want a shared room or a private one, without compromising on that once-in-a-lifetime hanok experience.
Final Thoughts
Insadong is the kind of neighborhood that invites you to slow down. While the rest of Seoul is racing toward the future, Insadong proudly holds onto its roots.
Whether you are sipping tea in a hidden courtyard, hunting for the best restaurants in Insadong, or searching for the perfect handmade souvenir, there is a warmth here that makes it one of my favorite corners of Seoul’s city center.
Have fun in Seoul, make sure to leave some space in your itinerary and your suitcase for the souvenirs you’ll be buying at Insadong!
